An Eye Tracking Analysis for Video Advertising: Relationship Between Advertisement Elements and Effectiveness
نویسندگان
چکیده
منابع مشابه
an investigation about the relationship between insurance lines and economic growth; the case study of iran
مطالعات قبلی بازار بیمه را به صورت کلی در نظر می گرفتند اما در این مطالعه صنعت بیمه به عنوان متغیر مستفل به بیمه های زندگی و غیر زندگی شکسته شده و هم چنین بیمه های زندگی به رشته های مختلف بیمه ای که در بازار بیمه ایران سهم قابل توجهی دارند تقسیم میشود. با استفاده از روشهای اقتصاد سنجی داده های برای دوره های 48-89 از مراکز ملی داده جمع آوری شد سپس با تخمین مدل خود بازگشتی برداری همراه با تعدادی ...
15 صفحه اولEFFECT OF ADVERTISEMENT SIZE ON THE RELATIONSHIP BETWEEN PRODUCT USAGE AND ADVERTISING EXPOSURE* Johy
This study investigated the hypothesis that the association between prospect status and exposure to print advertising decreases as advertisement size increases. Two definitions of prospect status were used. First, the distinction was made between users and non-users of the type of product which the advertised brand represents. Secondly, among users of the product type, recent users of the adver...
متن کاملThe Relationship between Eye Gaze and Verb Agreement in American Sign Language: an Eye-tracking Study
The representation of agreement is a crucial aspect of current syntactic theory, and therefore should apply in both signed and spoken languages. Neidle et al. (2000) claim that all verb types in American Sign Language (agreeing, spatial, and plain) can occur with abstract syntactic agreement for subject and object. On this view, abstract agreement can be marked with either manual agreement morp...
متن کاملVideo-based Eye Tracking for Autostereoscopic Displays
An autostereoscopic display system can provide users great enjoyment of stereo visualization without the uncomfortable and inconvenient drawbacks of wearing stereo glasses or Head-Mounted Displays. In order to render stereo video with respect to user’s view points and to accurately project stereo video onto the user’s eyes, the left and right eye positions of the user, who is allowed to move ar...
متن کاملthe relationship between critical thinking and reading strategies
during the process of reading, sometimes learners use ineffective and inefficient strategies and some factors may influence their use of strategies. perhaps critical thinking is one of these factors. this study aims to identify those categories of reading strategies that are mostly used by iranian efl learners and to see if there is any significant relationship between the critical thinking abi...
ذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: IEEE Access
سال: 2018
ISSN: 2169-3536
DOI: 10.1109/access.2018.2802206